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It can be great! If the radio is on and the first thing of a track I hear is “Jason derulo” or alike I get a nice audio que to turn it off!
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That’s not just UK rappers tho, at least that’s also a perfect summary for german rap.
It’s good documentation praxis, very useful for future archaeologists. I sign all my documents “D to the ro to the lex twenty twenty four”
At the risk of stating the obvious… It’s so people know who the artist is. It’s the same reason why people use a watermark or signature on visual media.
Then there’s Fatman Scoop who made a living out of repetitively saying his name.
I don’t know Fatman Scoop, but I presume he is famous for his twist on the Postman Pat theme song.
Man I’m so fucking angry that song doesn’t exist.
I can hear the Postman Pat theme with Fatman Scoop so eloquently singing
FAT MAN SCOOP GOTTA DELIVER MAIL
FATMAN SCOOP GOTTA DELIVER MAIL
FATMAN SCOOP JESS AND POST MAN PAT
FATMAN SCOOP GOTTA DELIVER SOME MAIL



