Niccol said. “What we’re seeing is people, you know, they want to have a special experience, and regardless of what your income level is. In some cases, you know, a $9 experience does feel like you’re splurging. And then, what that means is we have to make it worthwhile, right?”
Ngl, I’m fucking blind because I saw the notification for your response pop up and thought “oh fuck yeah, I want a terabyte of coffee!”
Ahm. Yes.
I haven’t had Starbucks in a long time, but most coffee places need to use lighter roasts, grind more fine, distribute way more even, pull slower shots, and probably shorter shots, too. Even medium roast to me smells like ash from the bottom of a fireplace, now. Once you smell it, it’s hard to unsmell. Even if the other flavors are good, that overbearing ash is often too much. A little is okay, it gives it a toasty quality like a fire roasted marshmallow… But I don’t want to have to mentally wade through a burnt peaty bog of musty old spiderwebs for a little tiny peak at hollow essence vaportrail of “coffee” with the sweetness of an off-season unripe tomato.