Niccol said. “What we’re seeing is people, you know, they want to have a special experience, and regardless of what your income level is. In some cases, you know, a $9 experience does feel like you’re splurging. And then, what that means is we have to make it worthwhile, right?”
If people can afford to buy their coffee at Starbucks, then it is an affordable experience by definition. No one is holding a gun to their heads to make them go there.
I don’t care for Starbucks, I don’t even like coffee, but people are free to make up their own minds where to spend their money.