Niccol said. “What we’re seeing is people, you know, they want to have a special experience, and regardless of what your income level is. In some cases, you know, a $9 experience does feel like you’re splurging. And then, what that means is we have to make it worthwhile, right?”
Where are living in a time that having a coffee is considered a luxury, and people are falling for it
To be fair… Most of their beverages have very little coffee by volume. They’re almost entirely cream and sugar syrup.
Even taking into account the density of espresso vs other brewing methods.